Definition

Business Development is the most important strategic duty for the management, especially in small and mid sized companies. It requires entrepreneurial thinking therefore it is difficult to delegate.

This job includes:

  • Monitoring of markets and market development
  • Development of new businesses including realisation within the company and on market place
  • Looking after existing customers
  • Acquisition of new customers

That means: All long-term measurements to enhance turnover and to rise profit.


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